Content Marketing Services
Our agency’s content marketing services will help you increase website traffic from your online marketing channels. It will help you take people from other online channels to your website. These online marketing channels may be social media, search engines, or your email marketing efforts. Our content writers will produce relevant content to engage your audience, build trust, and influence their purchasing decisions. Our content marketing services includes strategy development, content writing, editing, and publishing to your website.
Why Content Marketing?
Content is king. By crafting compelling, valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. Here are a few more reasons why you should invest into content marketing:
- Websites that produce regular content receive 8x more traffic
- Content marketing costs 62% less than outbound marketing
- Content marketing generates 3x as many leads as outbound marketing
- Content marketing adopters have nearly 6x as many conversions non-adopters
- Content marketing enhances your email marketing and social media marketing efforts
Content marketing is cheaper and more effective than traditional forms of advertising. It is also proven to influence conversions. Our content marketing services will help you write content that will drive results and enhance your entire online marketing presence.
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Agency Content Marketing Services
Content Marketing Strategy
The first step our content marketing agency will take with your business is to craft a unique strategy. We will research your buyer’s persona, and learn more about your customers. This will help us write content that appeals to them. In addition, we will develop a blog calendar, allowing you to see what topics we will be writing about and when they will be published. Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.
Our content is professionally written, edited, and published internally to produce consistent and quality content for your business. The content that we develop will be unique to your business and published to your website. All content must be published to a WordPress blog or similar CMS. If your content is hosted on another website, we can create a WordPress blog for you and add it to your website.
Our content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter and Google Plus. For more robust content distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services. These additions will help you build an audience to promote your content to.
Content Marketing Reporting
Our agency will send content marketing reports each month to breakdown the performance of our services. The main metrics we look at will be increased website traffic and time-on-site for each new user.
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Why Us For Content Marketing Services
We are a full-service firm
Our agency can manage more than just your content marketing campaign. We offer full-service solutions to help you grow your business and fuel your content marketing efforts. For example, we offer advertising services to drive traffic to your content. And, we offer social media management and social media advertising to distribute your content to your audience. Use a full-service content marketing agency to help you through every component of your online marketing strategy.
Our content marketing services are backed with high integrity and want to earn your trust through providing great work.
Get more for your money
Spending your entire budget on a content marketing agency is like buying a car without gas. We have designed our content marketing services to fit any small business owner’s budget. This allows you to lower your costs by avoiding hiring a full-time employee, and using an experienced agency that will generate more results.
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Frequently Asked Questions
The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.
Most small businesses blog weekly. The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others send weekly or monthly emails.
Most blogs range from 250 to 500 words. Though, the length may vary for each client. Some clients prefer to longer and more content heavy blogs, while others may prefer shorter and more frequent blogs.
Comtract & Setup Fees
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Services & Working Together
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, your digital marketing specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
We’ve driven over 983,287 leads for clients through digital marketing.
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LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them.